Introducing Outlaw Woman

Outlaw Woman was born from lineage and lived experience, rooted in the legacy of self made grit, creative autonomy, and an unshakable sense of direction.

Founder Kelly Gidney comes from a long line of entrepreneurs. Her grandfather, the original outlaw, launched a trucking company in 1969 with nothing but a vision and relentless work ethic. She grew up on the road, riding in 18 wheelers and absorbing the rhythm of independence, soundtracked by the voices of outlaws like Waylon, Willie, and Hank. One song stayed with her, Outlaw Women by Hank Williams Jr. Not for the name, but for the spirit. Women who can’t be boxed in. Self led, strong, and unafraid to live outside the lines.

Outlaw Woman is a place where business, beauty, and belief live side by side. Where the rhythms of healing, motherhood, design, and deep rooted wellness unfold in real time.

Kelly has spent most of her career behind the scenes, quietly building brands, stewarding legacy businesses, consulting for high net worth families, and bringing order to complexity. Her work is private by design. You won’t find her portfolio scattered across the internet. It’s invitation only, and intentionally quiet.

But Outlaw Woman is something else.

This is a personal project.

A creative outlet.

A breath of fresh air.

It’s a slow editorial space for women who are navigating motherhood, ambition, wellness, and identity all at once. Especially those of us walking through invisible healing journeys, second chances, and the quiet rebuilding of a life we want to actually live.

A NOTE FROM KELLY

As I step into 40, I feel a deeper need for honesty and grounding. A need to show up as myself, not for applause, not for sales, but simply to create something that might help someone else feel less alone in their own in between season.

You won’t find perfect answers here.

But you will find rhythm.

Refinement.

Realness.

This is Outlaw Woman.

Rooted in grace. Built with fire.

And just getting started.