Introducing Outlaw Woman

Outlaw Woman was born from lineage and lived experience—rooted in the legacy of self-made grit, creative autonomy, and an unshakable sense of direction.

Founder Kelly Gidney comes from a long line of entrepreneurs. Her grandfather, the original outlaw, launched a trucking company in 1969 with nothing but a vision and relentless work ethic. She grew up on the road, riding in 18-wheelers and absorbing the rhythm of independence—soundtracked by the voices of outlaws like Waylon, Willie, and Hank. One song stayed with her: Outlaw Women by Hank Williams Jr. Not for the name, but for the spirit. Women who can’t be boxed in. Self-led, strong, and unafraid to live outside the lines.

Outlaw Woman is a place where business, beauty, and belief live side by side. Where the rhythms of healing, motherhood, design, and deep-rooted wellness unfold in real time.

Kelly has spent most of her career behind the scenes — quietly building brands, stewarding legacy businesses, consulting for high-net-worth families, and bringing order to complexity. Her work is private by design. You won’t find her portfolio scattered across the internet. It’s invitation-only, and intentionally quiet.

But Outlaw Woman is something else.

This is a personal project.

A creative outlet.

A breath of fresh air.

It’s a slow editorial space for women who are navigating motherhood, ambition, wellness, and identity — all at once. Especially those of us walking through invisible healing journeys, second chances, and the quiet rebuilding of a life we want to actually live.

A NOTE FROM KELLY

As I step into 40, I feel a deeper need for honesty and grounding. A need to show up as myself — not for applause, not for sales, but simply to create something that might help someone else feel less alone in their own in-between season.

You won’t find perfect answers here.

But you will find rhythm.

Refinement.

Realness.

This is Outlaw Woman —

Rooted in grace. Built with fire.

And just getting started.