ABOUT OUTLAW WOMAN
Kelly Gidney is the founder of Outlaw Woman, a quiet, intentional space where design, wellness, motherhood, and creative clarity converge. For over two decades, Kelly has worked behind the scenes with globally recognized brands, private families, and generational estates, guiding the buildout of luxury real estate, brand identity, and refined environments. Her career spans over $5B in high end residential projects and collaborations featured in Forbes, Architectural Digest, and The Wall Street Journal. Her signature is subtle, rooted in aesthetic precision, strategic rigor, and relational depth.
Outlaw Woman extends this work into a more personal and integrated lens. One that recognizes that how we live, what we surround ourselves with, and how well those environments support us are not separate from our well being, but foundational to it. At its core, the work moves through two essential ideas, beauty and wellness.
Beauty is expressed in what we wear, how we live, and the spaces we create. It is found in a well considered home, a thoughtful wardrobe, a slower morning, a room that feels right. Not excess, but intention. Everything chosen with care to support the rhythm of daily life.
Wellness, here, is not trend or routine. It is agency. A deeper understanding of the body. Ownership over family well being. The ability to shape environments that allow for real healing. A return to what is foundational, air, light, materials, food, and the systems within the home that quietly shape how we feel.
These two are not separate. A beautiful life supports a well one. A well body allows for a more present, more considered way of living.
Outlaw Woman is also where the personal becomes visible. The parts that do not always make it into the brief. Healing from Lyme disease. Raising four daughters. Navigating grief, resilience, and the daily work of rebuilding. It holds space for what lasts, nourishing meals, worn in objects, quiet rituals, and reflections that speak to the in between.
More than a platform, Outlaw Woman is a lived philosophy. One that honors privacy, respects process, and supports women in developing a deeper sense of agency over their health, their families, and the environments they create.
BETWEEN THE LINES
THE QUIET STANDARD
MANIFESTO
We believe beauty is not decoration. It's direction.
That the way you build your world reflects what you value most.
That the spaces we inhabit should support our wellbeing.
That the food we eat, the products we use, and the environments we create matter.
That women deserve the knowledge advocate for themselves and their families.
That motherhood and ambition can coexist without apology.
That good design is thoughtful, timeless, and enduring.
That a well-lived life is built through intention, not excess.
Outlaw Woman exists to help women create greater agency within their homes and families through education, gathering, and a deeper understanding of the many factors that shape wellbeing.
