ABOUT OUTLAW WOMAN
BETWEEN THE LINES
Kelly Gidney is the founder and editor of Outlaw Woman, a publication for women designing a beautiful life on purpose. For over two decades, Kelly has worked behind the scenes with globally recognized brands, private families, and generational estates, guiding the buildout of luxury real estate, brand identity, and refined environments. Her career spans over $5B in high end residential projects and collaborations featured in Forbes, Architectural Digest, and The Wall Street Journal. Her signature is subtle, rooted in aesthetic precision, strategic rigor, and relational depth.
Outlaw Woman extends this work into a more personal and integrated lens. One that recognizes that how we live, what we surround ourselves with, and how well those environments support us are not separate from our well being, but foundational to it. At its core, Outlaw Woman explores one central idea: that the lives we design shape the way we live. Beauty and wellbeing are not separate pursuits, they're deeply connected.
Beauty is expressed in what we wear, how we live, and the spaces we create. It is found in a well considered home, a thoughtful wardrobe, a slower morning, a room that feels right. Not excess, but intention. Everything chosen with care to support the rhythm of daily life.
Wellness isn't a trend to follow. It's a way of paying attention. A deeper understanding of the body. Stewardship of family wellbeing. The ability to shape environments that allow for real healing. A return to what is foundational, air, light, materials, food, and the systems within the home that quietly shape how we feel.
A beautiful life supports a healthy one. A healthy body allows us to be more present for the life we're creating.
Outlaw Woman is also where the personal becomes visible. The parts that do not always make it into the brief. Healing from Lyme disease. Raising four daughters. Navigating grief, resilience, and the daily work of rebuilding. It holds space for what lasts, nourishing meals, worn in objects, quiet rituals, and reflections that speak to the in between.
Outlaw Woman is more than a publication. It is a philosophy of living with intention. One that believes beauty, health, faith, and home are never separate. The environments we create quietly shape the lives we live.
MANIFESTO
We believe beauty is not decoration. It's direction.
That the way you build your world reflects what you value most. That the spaces we inhabit should support our wellbeing. That the food we eat, the products we use, and the environments we create matter. That women deserve the knowledge advocate for themselves and their families.
That motherhood and ambition can coexist without apology. That good design is thoughtful, timeless, and enduring. That a well-lived life is built through intention, not excess.
Outlaw Woman exists to help women create greater agency within their homes and families through education, gathering, and a deeper understanding of the many factors that shape wellbeing.
THE QUIET STANDARD
